Stead Irrigation is a pre-launch landscape irrigation venture founded by my partner and me for the Austin, Texas market. I developed the brand identity to position the business as a specialized, design-conscious alternative to general landscape companies, with an intended audience that includes commercial mixed-use properties, urban gardeners, and upscale HOAs.

The identity centers on a hand-drawn mark that combines a flower bloom with the shape of a water droplet, connecting the brand’s two central themes: healthy landscapes and responsible water management. A color palette inspired by indigo ink paintings, hand-painted watercolor textures, floral imagery, and custom linework extend the identity into a visual language that feels professional, organic, and distinctive.

The brand system includes logo variations, typography and color systems, custom iconography, imagery and texture direction, and proposed applications for business cards, vehicle graphics, a website homepage, and direct mail. Because the venture remains pre-launch, these applications are presented as conceptual mockups. Together, they establish a cohesive, launch-ready foundation for future marketing and implementation.