Stead Irrigation is a specialized landscape irrigation company serving the Austin, TX market. The goal was to create a brand identity that appealed to commercial mixed-use properties, urban gardeners, and upscale HOAs, while clearly differentiating from general landscape companies.

The identity centers on a hand-drawn logo: a bloom within the outline of a raindrop, symbolizing both landscape and water. A color palette inspired by indigo ink paintings, paired with a complementary accent, supports the design. Hand-painted watercolor textures and floral imagery extend the visual language across branded icons and collateral.

Deliverables included the logo, typography system, color palette, and branded elements, as well as mockups for business cards, a company van, website homepage, and a direct mail flyer. These assets provide a strong foundation for the company’s growth and future marketing.