To mark its 40th anniversary, American Constructors launched a company-wide brand refresh designed to modernize its identity while preserving the company’s Central Texas legacy. Launched in 2022 with a new logo and website, the broader initiative supported growth into new market sectors and strengthened consistency across corporate materials, company values, and internal and external communications.

As Brand Designer & Marketing Coordinator, I collaborated with marketing, operations, and external partners to help implement the refreshed identity across customer, employee, and digital touchpoints. My contributions included co-developing and maintaining the visual style guide, establishing standards for brand application, updating marketing collateral and website content, and supporting the internal and external rollout.

Post-launch reporting documented a 41% increase in website traffic, a 31% increase in Facebook engagement, and a 389.7% increase in Instagram engagement. A separate internal audit showed brand compliance increased from 55% to 85% across sampled materials. The refresh received the 2023 SMPS Austin Marketing Communications Award in the Corporate Identity category.